Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
The WPI team extends our best wishes to you and your families for a healthy and happy New Year. Thank you for your faithful readership, we are looking forward to serving you in 2026! Please note that our next report will be issued on Friday, 2 January as the U.S. markets are closed for th...
Grain Utilization Grain market prices have been cooling of late due to the prospects of a large South American crop, but China is also cited as an influence. Sinograin has been auctioning soybeans and it may also be releasing some of its reserves of corn into the market. Corn and wheat are bein...
Grains and oilseeds nearly all traded lower to start the week with profit taking driving most of the action as the CBOT enters another holiday-shortened week. The only market to finish higher was soyoil, where a geopolitical tension driving bounce in crude oil helped support the vegoil. Improve...
Financial markets will be closed on Thursday, 25 December for the Christmas holiday. As a result, there will be no Ag Perspectives report on Thursday. WPI wishes everyone a joyous and safe holiday. WPI will resume operations on Friday, 26 December. Note that Ag Perspectives will be providing ma...