Tale of Two Stories The U.S.-China bilateral meeting is reportedly back on, assuming President Trump does not interfere again. He doesn’t want to talk to Beijing due to ongoing anger over COVID-19. However, USTR Robert Lighthizer gave China cover this week in discussing the Phase One commodity purchases. He said they have done the best they can considering the circumstances (e.g. COVID-hit economy), and they have made a record amount of agricultural purchases. That is actually quite generous considering two things: 1) Chinese consumer demand for pork and concurrently feed demand means they could be buying more pork and corn than they are; and 2) Beijing will be on the offensive over Washington’s assault on its technology compan...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.