Accountability and a comprehensive approach to export programming
                        WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
                            
                        Beef packer margins rallied sharply last week and posted their second week of gains to end essentially at breakeven levels. Margins rose $142/head and hit an estimated -$0.89 as fed cattle prices collapsed $7/cwt and beef values rose nearly $4/cwt. Packer margins should continue to improve with...
        
                        Rumors of Chinese buying supported soybeans and SRW wheat futures on Monday and sent both contracts to new rally highs. For soybeans, the biggest news drivers were details that the White House shared about China’s soybean purchase commitments and China’s confirmation that it will su...
        
                        Offer Ownership U.S. Senator Kevin Cramer (R-North Dakota) has urged the U.S. Justice Department to investigate the “Big Four” meat packing companies, suggesting their excessive market power is the reason consumers are being charged high prices for beef. The North American Meat Inst...