Testy on U.S. Trade Policy USDA Secretary Tom Vilsack testified this week before the Senate Agriculture Committee and while most of the hearing was tame, the one contentious issue was trade. The Panel’s Republicans echoed the demands of their farming constituents by telling the Biden Administration that it needs to be more aggressive in pursuing free trade agreements. Secretary Vilsack parried that first the rest of America must get on board such an agenda. Now Senators from both parties are warning the White House that any deal with the EU on critical materials must be approved by Congress. Members of Congress do not oppose working with Europe on critical materials or greening technologies. They are angry because the White Ho...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.