The industry has spent two years bracing for GLP-1 medications to hollow out demand, but the data so far tells a more interesting story. Roughly one in eight adults currently uses a GLP-1, and an additional 29 percent of non-users say they would consider it if it became more accessible and cost-effective, suggesting the potential consumer base could expand substantially.
Source: National Restaurant Association consumer survey, May 2026. Those consumers are not leaving restaurants. GLP-1 users reported purchasing a meal, snack, or beverage from a restaurant 7.6 times in the prior week, compared to 5.1 times for non-users, and 71 percent describe restaurants as essential to their lifestyle compared to 61 percent of all adults. What changes i...
What You Need to Know Today: Grain markets were sharply higher overnight and through the day session as the concerning wet weather pattern persists over the Midwest. Grain traders – and soybean market players in particular – will be closely parsing both what is said and unsaid from...
Key Takeaways: Higher interest rates increase the cost of financing agricultural production, reducing farm margins without providing any corresponding increase in production or revenue. The financial impact of higher rates varies considerably by operation, with highly leveraged producers and t...
Last week, the Senate Ag Committee passed the farm bill on a party-line vote upon the return of Senators Mitch McConnell (R-Kentucky) and Tommy Tuberville (R-Alabama), who missed the vote on 6 August (see WPI coverage here) when it failed by a similar party-line vote, 10-11. Democrats held the...
