Can we really expect a bushel of corn to carry an environmental passport throughout the entire food system? One that reliably documents its carbon footprint, biodiversity impacts, water use, soil carbon, and other environmental attributes all the way from the farm field to the consumer? This is what regenerative agriculture initiatives, soil organic carbon markets, the proposed 45Z clean fuel credit, and the EU’s Corporate Sustainability Due Diligence Directive (CSDDD) want us to believe. It is an attractive vision: it sounds so good in the halls of the Capitol and in conference rooms in Brussels. If agricultural commodities could tell their own environmental story, markets could reward better stewardship by attaching environmental in...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.