With considerable fanfare—and few specifics—USDA last week announced its Great American Cotton Plan for 2026-2031. Secretary Brooke Rollins and industry leaders described the initiative as a comprehensive strategy to address the persistent challenges facing U.S. cotton production, domestic textile manufacturing, and export competitiveness. The scope of the proposal is ambitious. Unlike earlier cotton programs that focused largely on supporting farm income, the new plan attempts to strengthen the entire supply chain through a mix of producer assistance, textile mill incentives, consumer promotion, and export development. Whether the announced measures can meaningfully alter the long-run economics of the cotton industry is a...
What You Need to Know Today: A case of New World Screwworm was detected in Texas, the first in the U.S. since 1966. With cases creeping closer to the U.S. border, it was only a matter of time. APHIS confirmed that larvae were detected in the umbilical area of a 3-week-old calf in Zavala County...
WPI recently completed an expansion of our methodology for estimating and forecasting U.S. and global soybean crushing margins. The new approach incorporates the energy market’s expanding influence on the oilseed sector and the structural changes in global biofuel demand. This report is i...
Key Takeaways: The situation in the Persian Gulf is unchanged with any ceasefire still subject to interruptions from both U.S. and Iranian attacks. The Strait of Hormuz remains effectively closed, though somme vessels are still sneaking out after turning off their AIS. The U.S. fired a H...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.