Ever since the tit-for-tat tariff war between the U.S. and China began last July, the dispute has dominated the trade agenda within the Trump administration, Congress and the business community. U.S. agricultural products have been a key target of China’s retaliatory tariffs, picked because farmers and ranchers were an important part of President Trump’s base support in the 2016 election. They will also be relied upon for support during the 2020 campaign. Agricultural markets have been particularly sensitive to the ups and downs of the several months of spasmodic U.S.-Chinese negotiations aimed at resolving the conflict. A string of optimistic and pessimistic comments coming from U.S. and Chinese negotiators as well as Presiden...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.