It was not supposed to be this way. Our collective efforts at social distancing, washing hands, wearing face masks and self-quarantining when necessary were supposed to have kept COVID-19 at bay and allowed a re-opening of the U.S. economy that had fallen into a deep recession. In fact, President Trump was very much counting on this together with a sharp increase in economic activity to support his re-election campaign. But instead, we find ourselves facing a resurgence of the virus especially in the South and Southwest that has seen new infections spike to daily record levels in several states forcing some to shut down again. It all seemed to begin during the Memorial Day weekend, the unofficial beginning of the summer season. Tired of be...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.