After their brief reaction to last week’s September WASDE, grain and soy futures markets seem to once again be mired in their old trading ranges. There is little enthusiasm for pushing futures prices in either direction. Chicago wheat futures did push above their 50-day moving average yesterday, but they have retreated again today. Markets currently lack much of a story, either bullish or bearish, and traders are reluctant to establish new positions. They know that there are a significant number and variety of factors each of which could influence futures market price action. However, predicting whether or not they will do so is presently a guessing game, but apparently not a trading game. Markets have assumed a “wait and see&r...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.