World Perspectives
wheat

The Wonderful World of Wheat

It’s difficult to write about wheat when we are still reading the world is “awash” in it, and weekly U.S. export sales continue to be rather paltry at best. There has been a great deal of wheat news lately, although much of it doesn’t receive much analytical coverage. Following are some of the issues that should lead to a period of much stronger U.S. wheat export sales throughout the winter months: Brazil has a mess on its hands with its wheat crop. The rains will not stop. Quantity and, more importantly, quality are disappearing quickly. Brazil consumes about 12 MMT per year, but production was 5.54 MMT in 2015 and 6.73 MMT in 2016 with 5.2 MMT projected for this year. As a result, the difference must be imported...

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feed-grains soy-oilseeds wheat

Mercosur Regional Analysis

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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