World Perspectives

Time to Exploit Food Ignorance

If ever there were evidence of the shortage of science degrees in America, consumers' anxiety over the content delivered by the food system would be exhibit A. The latest example comes courtesy of NPR, which highlighted the "Real Food for Kids" campaign in Fairfax County, Virginia. For background, out of more than 3,000 counties in the United States, Fairfax ranks second in the number of bachelor's degrees and fourth in the number of advanced degrees. A parent named Ryan Lonnett is quoted in the story and is exemplary of the ignorance underlying the "real" food campaign. When presented with the food ingredient "disodium inosinate," he reacts by saying, "Since I don't know what it is, I'd rather not put it in my body."Apparently just sayi...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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