Trade negotiations are a long, slow process, marked in many cases by small steps on the way to broader market access and more robust trade. A good reminder of that was the joint announcement by USDA and USTR yesterday that India has opened its market to U.S. pork. According to a statement issued by the two agencies, the breakthrough was the result of... … the successful revitalization of the U.S.-India Trade Policy Forum held in New Delhi in November 2021, during which Ambassador Tai raised the importance of access for U.S. pork with Indian Minister of Commerce Piyush Goyal. In turn, that meeting was spurred by Prime Minister Modi’s trip to Washington, D.C. in late September where the Indian delegation agreed to a...
There are plenty of major headlines moving across the markets today, but the reaction beneath them remains cautious. Crude oil is holding steady despite reports of progress involving the Strait of Hormuz, corn and soybeans remain tied to changing weather forecasts, and wheat continues to weigh...
Key Takeaways: Sugarcane is the world’s largest crop by total production volume, surpassing major commodities such as corn, wheat, and soybeans, and supplies roughly 80 percent of global sugar production. Sugarcane’s perennial growth cycle allows farmers to harvest multiple crops f...
What You Need to Know Today: U.S. Treasury Secretary Bessent said the U.S. and Iran could “today or tomorrow” reach a deal to reopen the Strait of Hormuz. Despite the Secretary’s claims, an attack on a vessel off the Omani coast suggests plenty of risk remains in forming a lo...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.