Yesterday, President Trump announced from the Oval Office a trade deal “in principle” with the UK, the first of its kind following the reciprocal tariffs imposed by the U.S. While details are still lacking, according to the Administration, the agreement includes increased market access of more than $700 million for ethanol exports and $250 million on other ag products. It will also include streamlined customs procedures for U.S. exports. Ag Secretary Brooke Rollins noted that ethanol tariffs are reduced from 19 to 0 percent, and new access for beef also hailed as a success, and “as we move forward, I know our incredible trade team is looking at all the meats, all of the produce, really all of our agriculture exports.&rdquo...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.