World Perspectives

Trade Deficit Focus; Measuring Up China

Trade Deficit Focus The U.S. trade deficit for goods and services declined slightly in June for the second month in a row but the overall annual number is headed toward more than $1 trillion for a third year in a row. China remains the largest source for deficit goods trade despite a shift toward Mexico and Vietnam as prime suppliers. The U.S. had a rare agricultural trade deficit of $3 billion in 2022 and is headed toward an even larger deficit in 2023. Trade policy has not been a large topic thus far in the 2024 presidential race, though China is, and the typical rant is to revoke China’s permanent Normal Trade Relations status.  Republicans trying to out-hawk one another and President Biden on China will be the common theme,...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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