World Perspectives

Trade like NATO; Europe’s Miscalculations; Hidden Trump Benefits

Trade like NATO U.S. Agricultural Trade Ambassador Gregg Doud says there is a difference between countries willing to make commitments and those actually meeting them. The same is true in NATO defense contributions. European contributions to NATO is a decades-old issue, beginning with force commitments made in Lisbon in 1952. By the 1970s, the U.S. Congress was threatening to reduce American contributions and ultimately required annual Pentagon reports on the matter. Former Defense Secretary Bill Gates reached his pique of disappointment over the matter during the 2011 Libyan crisis when the U.S. had to provide such basics as uniforms to Europe’s troops. The commitment to spending 2 percent of gross domestic product (GDP) on defense...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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