World Perspectives

Trade Promotion

The eventual growth and dominance of domestic producers within nations is generally the reason that governments are eventually incentivized to build up protectionist measures.Trading is an activity that humans enjoy, and it seemingly has been an integral part of every society that has ever existed. Native Americans and European settlers were traders long before the United States government was conceived. The eventual growth and dominance of domestic producers within nations is generally the reason that governments are eventually incentivized to build up protectionist measures. The desire to protect certain domestic industries from the full influence of foreign competition is the only real reason that governments are active participants in t...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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