World Perspectives

Trade War Adjustments; Imports Too!

Trade War Adjustments Back in 1973, the U.S. imposed a soybean export embargo and then export licensing requirements due to short supply concerns. The result was the birth of the Brazilian soybean industry as Japan sought to diversify its suppliers and began investments in South America. Now many countries are adjusting to the trade fight between the U.S. and major soybean buyer. Some of South Africa’s corn area may switch to soybeans, and Ukraine hopes to supply China with corn as a substitute for soymeal. Meanwhile, China is incentivizing its farmers to plant soybeans instead of corn. Regarding American farmers, President Trump has promised, “We’re not going to allow them to be casualties if this trade dispute escalate...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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