World Perspectives

Trade War Fractures

Today was National Agriculture Trade Day, an effort to boost awareness about the benefits of trade to the sector. However, the milestone also sparked debate about the increasing U.S. agricultural trade deficit, and the advisability of the Trump tariff war.  President Trump’s goal is said to be a more fair and equitable trading system for the U.S. The status quo is described as unfair and unsustainable. Implicit in that assessment is a criticism of past policies that placed the U.S. in the position of running huge trade deficits. But it is sectors like agriculture that are being hurt in the interim by efforts to rectify the situation.  There is still great uncertainty about how the war is being conducted, its true aims, and w...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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