While Europeans are in the U.S. pushing hard for acceptance of geographic indicators (GIs) as part of the TTIP negotiations, one potential reason why the U.S. and its businesses are not using a similar tactic with the EU public rests in Washington. Perception Colors TTIP Actions Europeans are in the U.S. pushing hard for acceptance of geographic indicators (GIs) as part of the Transatlantic Trade and Investment Partnership (TTIP) negotiations. They are using existing American examples of products trademarked for their origin (Idaho potatoes, American ginseng, etc.) and answering critics' charges on everything from the value to farmers to why concerns about the Lisbon Treaty are misplaced. They are even saying they've identified 350 ready-...