World Perspectives

Transatlantic GI’ing Consumers; Political Expediency, Oh My

Transatlantic GI’ing Consumers Politicians on both sides of the Atlantic protest big business and their sacrilegious capitalism. Yet sometimes it is government screwing the consumer to boost private profits. Parmigiano Reggiano was a prized and premium priced cheese before obtaining the EU’s official stamp of Protected Designation of Origin (PDO). Consumers are led to believe that place (terroir) is important and pay the price. Since it is a government order, it is a tax on the public’s geographic frailties. EU politicians may be disappointed that even with terroir certificates in hand, European farmers still complain. The latest EU campaign on behalf of its farmers has the tagline, “More than food and drinks, savor...

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Jul 25 Corn closed at $4.395/bushel, up $0.0075 from yesterday's close.  Jul 25 Wheat closed at $5.455/bushel, up $0.0225 from yesterday's close.  Jul 25 Soybeans closed at $10.5175/bushel, up $0.0675 from yesterday's close.  Jul 25 Soymeal closed at $297.1/short ton, up $0 from...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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