Transatlantic Not Dead President Trump avowed to help Maine’s lobster fishermen who confront high tariffs in China and Europe, in part due to his own trade war efforts. He threatened tariffs on Europe auto exports, and he offered financial assistance to the lobstermen, in addition to expanding their fishing area. But in the end, it was standard quid pro quo trade negotiations that will lift the EU’s barrier to American lobster. To help the lobstermen, the U.S. will have to lift its duties on European products like prepared meals, crystal glassware, surface preparations, propellant powers, cigarette lighters and lighter parts. Surprisingly not on the list is Spanish olives, which had to be high on Brussels’ ask list. ...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.