People should be judged on the quality of their character and not the color of their skin (ethnic/geographic origin), but apparently it is the opposite when it comes to food. Meat Tribalism People should be judged on the quality of their character and not the color of their skin (ethnic/geographic origin), but apparently it is the opposite when it comes to food. In the wake of its defeat at the WTO in an effort to disparage foreign-produced meat via an overly burdensome country-of-origin labeling (COOL) requirement, USDA is pursuing a geographic origin labeling system that ironically mimics the EU system it opposes in Transatlantic Trade and Investment Partnership (TTIP) negotiations. The goal is to exploit American consumer prejudice aga...
What You Need to Know Today: The corn and soybean markets closed slightly higher in low-volume trade. The wheat market was mixed, with HRW continuing its downward trek on improved moisture. As expected, the bearish cattle on feed report drove down cattle prices and pulled hogs down with it. Mi...
USDA’s monthly cattle on feed report was released today. The total number of cattle on feed in feedlots with 1,000 head or more capacity amounted to 11.6 million head, 102 percent of last year. Source: USDA, WPI Placements were up, but part of that is attributable to persistent drought c...
Let’s return briefly to the fake meat hype cycle, now sitting somewhere in a dusty corner of your mind, not entirely forgotten. What happened to all those products, known as plant-based alternative proteins? They were supposed to be as good as real meat—cheaper, more environmentally...
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.