World Perspectives
wheat

Türkiye’s Higher Wheat Flour Exports

Türkiye is the world’s largest exporter of wheat flour, and the International Grains Council says the country will export a record 5.4 MMT in MY 2023/24. That is up 12.5 percent from MY 2022/23. Part of the reason is a bumper domestic wheat crop based largely on higher yield. Rains are always the wildcard in this region's agriculture and this spring, Türkiye received some generous spring rains. The area harvested was up 5.8 percent from a year earlier but is off 2.6 percent from the 10-year average. But the yield is up 6.6 percent for the year and is 10.8 percent above the 10-year average. This enabled a 16.6 percent reduction in wheat imports. At 0.55 percent, Türkiye’s population growth rate is relatively small...

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Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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