On the campaign trail in 2024, then-candidate and now President-elect Donald Trump proposed to levy tariffs of 10 to 20 percent on all imports, and 60 percent on imports from China. Then on the week of Thanksgiving, that changed to 25 percent tariffs on Canada and Mexico, and an additional 10 percent on China, on top of the existing Section 301 tariffs imposed in 2018. Note, these three countries are the top markets for U.S. ag exports, accounting for about half of all exports. All three have pledged to retaliate.After the Thanksgiving week announcement, Canadian Prime Minister Justin Trudeau travelled to Mar-a-Lago to meet with President-elect Trump. Shortly after that meeting Deputy Prime Minister, and former Finance Minister, Christina F...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.