True Conclusion Art Cullen, publisher of Iowa’s The Storm Lake Times, correctly opines that most farmers want to protect the soil and the environment, if only it did not hurt them financially. The problem is a lack of resources to make it an inherent business practice. Nature demands change and most farm groups support USDA efforts to expand support for better agricultural practices. Carbon markets are in their infancy, but they are coming. Like the EU’s Common Agricultural Policy revisions currently being negotiated, the next U.S. farm bill will lend more support and direction to All the Above EU Agriculture Commissioner Janusz Wojciechowksi has long been a proponent of small and medium sized farms. He has lamented the...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.