In a signal that frustration is growing on the American side over Transatlantic Trade and Investment Partnership (TTIP) negotiations, U.S. Ambassador to the EU Anthony Gardner let rip his complaint that Brussels is playing a tough one-sided position on agriculture. TTIP Frustrations In a signal that frustration is growing on the American side over Transatlantic Trade and Investment Partnership (TTIP) negotiations, U.S. Ambassador to the EU Anthony Gardner let rip his complaint that Brussels is playing a tough one-sided position on agriculture. He slammed European officials for complaining about problems in accessing the American market at the same time the agricultural trade imbalance continues to grow in Europe’s favor.In truth, Brussels...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Chinese purchases of U.S. soybeans continued to accelerate, with USDA reporting another 558 KMT sold to China and 236 KMT to unknown destinations. Combined with sales announced Wednesday and Thursday, the latest purchases bring the three-day total to approximately...
As fall begins, wild migratory birds are starting their seasonal migration. That has the industry and government officials worried about the potential spread, again, of highly pathogenic avian influenza (HPAI). Some members of Congress have called for the United States to be prepared for a pote...