One thing which certainly has been sparked by the fire at the Tyson meatpacking plant in Kansas is the age old producer versus packer tensions among more populist producers. A social media campaign started last week in response to the market data since the 9 August fire. Packer margins shot up after the fire, driven by retailers booking purchases and driving up the price of boxed beef while the fed cattle market suffered from oversupply versus capacity to process them. Much of the effort is centered on a social media blitz using the hashtag #FairCattleMarkets. The Organization for Competitive Markets (OCM) is involved. The group has been at the forefront of efforts to end the Beef Checkoff in the past, as well as supporting the origi...
From WPI Consulting
Illuminating the value of technical research
On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.