Un-Whole of Government President Trump’s memorandum last week announcing his America First Trade Policy (AFTP) was issued to five federal departments, two of which are only tangentially involved in trade policy. It skipped over the federal department overseeing more than six percent of U.S. international trade and whose constituency is the most stalwart supporter of the President. His AFTP mentions helping farmers and ranchers three separate times but doesn’t once mention his government’s primary overseer of agricultural trade policy. As in his first term, he has elevated the Department of Commerce to a leadership position that ignores the intent of the Trade Act of 1974 in giving USTR primacy. This may or may not be...
Markets are getting into the Halloween spirit, handing out more tricks than treats. There has been some encouraging news, but it hasn’t been enough to slow the broader slide. Now buyers need to show up with something other than another “Charlie Brown” rock for the bag. Somethi...
The new USDA report from the Agricultural Marketing Service (AMS) for Colorado, New Mexico, Texas, Oklahoma, and Kansas, the newly dubbed South Central Daily Direct Slaughter Cattle Report Summary, showed that negotiated cash trade in the region as of Tuesday was mostly inactive, with only ligh...
Key Takeaways: The United States, Brazil, Argentina, and Ukraine dominate global corn exports, with geography, trade relationships, and seasonal production patterns shaping their competitive advantages. U.S. corn exports reached a record 87.1 MMT in 2025/26, with Mexico, Japan, South Korea, an...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.