Un-Whole of Government President Trump’s memorandum last week announcing his America First Trade Policy (AFTP) was issued to five federal departments, two of which are only tangentially involved in trade policy. It skipped over the federal department overseeing more than six percent of U.S. international trade and whose constituency is the most stalwart supporter of the President. His AFTP mentions helping farmers and ranchers three separate times but doesn’t once mention his government’s primary overseer of agricultural trade policy. As in his first term, he has elevated the Department of Commerce to a leadership position that ignores the intent of the Trade Act of 1974 in giving USTR primacy. This may or may not be...
What You Need to Know Today: Day three of the Pro Farmer Crop Tour found corn yield potential below last year in both Illinois and western Iowa. Illinois corn yields averaged 184.2 bushels/acre, down from 199.6 bushels/acre last year and the 199.2 bushels/acre three-year average, while wester...
The USDA’s Foreign Agricultural Service (FAS) projects China’s chicken imports to drop by 33 percent this year and another 15 percent next year, as domestic production outpaces growing consumption and the country’s own exports surge. In its annual report on the Chinese poultry...
Key Takeaways: $13 billion in new U.S. dairy processing investment is moving across the sector, led by cheese ($3.2 billion), milk and cream ($2.9 billion), and yogurt and cultured dairy ($2.8 billion), with butter-powder capacity ($1.6 billion) and ice cream ($530 million) rounding out the bu...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.