The markets are nervous over potential impacts from geopolitics, especially the potential actions by Russia in Ukraine. The past is not necessarily prologue but there was little discernable impact when Russia annexed Crimea in late winter of 2014. Wheat production and exports continued to expand in both countries. Ending stocks grew slightly in both Russia and Ukraine, but not in a manner disproportionate to the increase in production and exports. Ideally, if Russia were to take adverse action, sanctions would form some punitive damage on her grain exports. However, most wheat importing countries do not take moral stands against their own economic interests and refuse to buy cheaper food. Russia will most likely price wheat at whatever dis...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...