Every five years, the Dietary Guidelines for Americans, issued by USDA and the Department of Health and Human Services (HHS) are updated. The new guidelines will be issued next year for 2025-2030. This guidance provides advice on what to eat and drink to meet nutrient needs, promote health, and prevent disease. It is developed and written for a professional audience, including policymakers, healthcare providers, nutrition educators, and Federal nutrition program operators. Federal feeding programs adhere to the guidelines. Increasingly, these guidelines have become more controversial, culminating in 2015 when the guidelines included sustainability and environmental goals, and failed to include any recommendation to include red meat in...
Key Takeaways: Japan’s mountainous geography and limited availability of farmland constrain domestic agricultural production, while its highly developed economy and substantial purchasing power make it one of the world’s most important agricultural import markets. Japan’s foo...
What You Need to Know Today: Corn broke sharply lower after overnight headlines that U.S., Ukrainian, and Russian officials would meet for peace talks on 10 and 11 November. Mexico made its second large purchase of U.S. corn in as many days, bringing total purchases this week to just over 2 MM...
Key Takeaways: The EU's new deforestation regulations, taking effect 30 December 2026, could alter global soymeal trade through stricter traceability requirements and higher compliance costs. Brazil's complex supply chains are likely to complicate compliance with the new regulations, potential...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.