Every five years, the Dietary Guidelines for Americans, issued by USDA and the Department of Health and Human Services (HHS) are updated. The new guidelines will be issued next year for 2025-2030. This guidance provides advice on what to eat and drink to meet nutrient needs, promote health, and prevent disease. It is developed and written for a professional audience, including policymakers, healthcare providers, nutrition educators, and Federal nutrition program operators. Federal feeding programs adhere to the guidelines. Increasingly, these guidelines have become more controversial, culminating in 2015 when the guidelines included sustainability and environmental goals, and failed to include any recommendation to include red meat in...
If Wednesday’s trade proved anything, it is that not every market is listening to the same headline. Renewed fighting between the U.S. and Iran sent crude oil sharply higher after Iran fired ballistic missiles at an American airbase in Jordan. President Trump promised a U.S. response, pus...
Key Takeaways: Sorghum is gaining importance as an alternative ethanol feedstock, particularly in the Southern Plains where ethanol plants can utilize the grain based on relative pricing and availability compared to corn. Sorghum’s drought tolerance makes it a valuable alternative to cor...
Executive Summary Sheep and goats represent one of the largest livestock protein systems in the world, with an estimated 2.3 billion head globally; however, they remain almost entirely absent from U.S. agricultural policy, trade strategy, and market forecasting. The U.S. small ruminant herd, at...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.