U.S.-EU Delay Reckoning Brussels responded quickly to President Trump’s threat to raise tariffs to 50 percent. But a renewed commitment to negotiate and finding a deal with the mercurial American leader are two different things. Some believe Mr. Trump wants specific purchasing commitments so he can specify economic claims, but Europe could not make such obligations for its own private sector. Others point to a currency fight, with a nearly 12 percent drop in the value of the dollar against the euro going hand in hand with tariffs to reduce the trade deficit. But a reduction in the trade deficit via a currency devaluation is not a real benefit to Americans. WTO Deputy Director-General Angela Ellard says the EU should use the WTO to add...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.