President Trump and EU President Ursula von der Lynen announced on Sunday that they reached an outline of a Cooperation Agreement on Reciprocal, Fair and Balanced Trade. This is the Trump Administration’s fifth agreement to date, along with the UK, Japan, Indonesia, and Vietnam, which is still far short of the “90 deals in 90 days” goal of the Administration. Under a “no deal” scenario, the EU would face 30 percent tariffs in the U.S., a level that the EU said would jeopardize transatlantic trade. Under the agreement, the EU will remove significant tariffs, including the elimination of all EU tariffs on U.S. industrial goods. The EU will pay the United States a tariff rate of 15 percent on all goods, incl...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.