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livestock

USDA Ending Grass-Fed/Natural Beef PVP

USDA’s Agricultural Marketing Service (AMS) has withdrawn two voluntary marketing claim certifications for beef under the Process Verified Program (PVP) as it does not have the power to define labeling standards or decide if marketing claims are truthful/not misleading without express authority from Congress. USDA Ending Grass-Fed/Natural Beef PVP Effective 12 January, USDA’s Agricultural Marketing Service (AMS) withdrew two voluntary marketing claim certifications for beef under the Process Verified Program (PVP): the Grass Fed Marketing Claim Standard and the Naturally Raised Marketing Claim Standard. In December, AMS announced a broader effort to “improve and strengthen” the PVP. This program allows companies to market products based o...

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Competing Manufacturing Data

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Recent Market Volatility Increases Futures Mispricing

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From WPI Consulting

Communicating importance of value-added products

Facing increasing pressure to quantify the value of export promotion efforts to investors, a U.S. industry organization retained WPI to develop a quantitative model that better communicated the importance of exports. The resulting model concluded that value-added meat exports contributed $0.45 cents per bushel to the price of corn, increasing support for that sector’s financial support of WPI’s client. In addition to serving the red meat industry with this type of analysis, WPI has generated similar deliverables for the U.S. soybean and poultry/egg industries.

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