For many years, USDA analysts have been cobbling together 10-year projections of planted area, yields, production, demand, carryout levels and farm gate prices for the major field crops. These are mostly put together in November and then released the following February at the time of USDA’s annual Outlook Forum. However, that three-month gap means that they could already be out of date at their release. Thus, USDA has more recently begun releasing the tables containing the projected 10-year data in late November, which it did just this past Tuesday (see Ag Perspectives, 28 November). Meanwhile, the background economic, political and demographic assumptions are then fleshed out the following February when the complete report is made av...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...