World Perspectives

USTR Downgraded; Lightweight Committee

USTR Downgraded The Office of the U.S. Trade Representative sits inside the Executive Office of the President. No different than other offices situated under the umbrella of the White House, it serves as both a lead and a coordinator amongst the various departments and agencies. Typically, departments or agencies publicly stating a new Administration policy first obtains acquiescence from the appropriate office within the Executive Office of the President. However, it looks like trade policy has gone rogue. For the second time in as many months, Treasury Secretary Janet Yellen has made a major trade policy pronouncement rather than USTR Katherine Tai. This time Yellen said Europe and Japan should negotiate trade deals with the U.S. to enab...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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