World Perspectives

Valentine Kiss; Farm Bill Implications; Trade as a Weapon

Valentines Kiss USTR Chief Agriculture Negotiator Doug McKalip gave his counterparts until 14 February to respond to the U.S. demand for answers to its questions about the science Mexico is using to justify bans on GMO corn and glyphosate. The U.S. sugar industry now realizes it could be adversely impacted by Mexico’s GMO policy.  Farm Bill Implications The U.S. shifted from agrarian to industrial about 1800. Pretty much since then the political power of the agriculture sector has been declining. Perhaps a slower decline than buggy whips, but abundance and affluence have created new challenges.   Spin forward a few decades and now there is a fight to get “on” the House Agriculture Committee! Because peop...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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