Vietnam Deal As the 9 July deadline approaches, a second trade deal was announced by President Trump. He says the U.S. will apply a 20 percent tariff on imports from Vietnam (versus 46 percent reciprocal), and 40 percent if the product was transshipped. The duty could vary based on domestic content. Meanwhile, U.S. goods will face no tariff. It is essentially a preferential access agreement. Vietnam says it will buy airplanes, energy and agricultural products from the U.S. to reduce the trade imbalance, which is the third highest after China and Mexico. U.S. requests for improved access for American agriculture is creating domestic political riffs. This includes South Korea on beef, Japan on rice, and India on dairy. President Trump charact...
Key Market Insights The broad market is locked in on this week’s Trump-Xi meeting in Beijing, but this is no longer just a trade summit. Increasingly, the meeting is becoming tied directly to Iran, energy security, and the growing global economic fallout from disruptions through the Strai...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.