World Perspectives

Virus and Trade

There is a debate over how much the coronavirus experience will impact international trade and globalization. On the one hand, dependence on supply chains that easily get broken and cross-contamination from international travel informs the negative side of the equation. On the other side are all of the economic benefits of global specialization and cultural integration. The genie is unlikely to be put back into the bottle, but it could change the landscape. For example, Japan is using the coronavirus experience to argue for more members in the Comprehensive and Progressive Agreement for TransPacific Partnership (CPTPP). The experience in Japan with greatly disrupted existing supply chains is the need to diversify them further away from Chi...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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