War and the Food Fight The intra-EU debate over F2F was bubbling under the surface but like lava flowing out of a rupture in the earth’s crust, Russia’s invasion of Ukraine has unleashed a public fight over its future. French President Emmanuel Macron is using the war to pivot farm policy toward food independence and sovereignty. The Dutch have resurfaced their idea of relaxing pollution standards to allow increased use of animal manure in lieu of the fertilizer shortage. But EU Commissioner for Health and Food Safety Stella Kyriakides argues the war reinforces the need for F2F and its goal of achieving sustainability. Some say it is a debate between safety and security, but the problem is that those words have two different sp...
What You Need to Know Today: There has already been a strong run of flash soybean sales announcements in recent weeks, but more than 1.4 MMT reported this morning is an exceptionally large single-day total with major implications for the market. If the sales to China and unknown destinations w...
On Friday, at 6:57 AM, President Donald Trump announced, via a social media post, a 90-day window during which up to 300,000 metric tons of product for ground beef could be imported outside of tariff-rate quotas—a move aimed at bringing down costs for American consumers. This is the secon...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.