World Perspectives
livestock

WASDE Livestock and Poultry, WASDE and Exports

Friday’s June Word Agriculture Supply and Demand Estimates (WASDE) report raised its forecast for total red meat and poultry production slightly over May’s forecast. Broiler production was revised down, while beef and pork were revised up to offset the smaller broiler production. The beef production forecast is based on the rate of slaughter, which is up for fed cattle and for cull cows. Slaughter weights have followed seasonal patterns, but since April have dropped faster than the five-year average. For pork, production was raised based on the pace of Q2 slaughter. The Quarterly Hogs and Pigs report will be released in a couple of weeks (June 29) and will provide a clearer picture on hog production for the end of the year...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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