Agriculture is both water and energy. As a prime input to food production, agriculture has long been characterized as the exporting of water. Now it is increasingly the exporting of energy. U.S. ethanol exports rose 16 percent over the past two years and are up 30 percent for the first two months of this year on a year-on-year basis. Value has declined over that same period, reflecting the drop in petroleum prices. Canada is the largest market for U.S. ethanol, taking 44 percent of all exports, and is the fastest growing single market. The second largest market and growing is the United Kingdom. U.S. corn growers are putting an increased emphasis on exporting ethanol because corn exports are down nearly a quarter since 2021. In part,...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Markets got a surprise with a corn yield of 181.2 bushels/acre in the October WASDE, above the average estimate of 177.6 bushels/acre and up from USDA’s September estimate of 178.5 bushels/acre. Although stronger demand is expected to absorb some of the addit...
Key Takeaways: On Friday afternoon, President Trump announced that Russia will “immediately supply over 300,000 Tons of Diesel Fuel” to the United States. The deal, typical of this administration, is light on details but promises an additional 500,000 tons in November and 1 m...
The USDA has lowered its 2026 red meat production forecasts slightly while forecasting a slight increase in broiler production. Beef is now projected at 24.802 billion pounds, 75 million pounds less than in September. Cow slaughter is expected to be up; however, this will be offset by lower ste...