There are a lot of voices discouraging the consumption of meat but for much of the world, demand continues to grow. Most of that demand growth is in Asia and so it is little surprise that the trade in pork has been growing the fastest. Given its lower cost, it would be reasonable to assume that exports of chicken would be hot, but it has been easily bested by beef. Beef is higher priced, but it is not as easily produced locally as is chicken. Chickens can be grown in the backyard but for densely populated countries with fewer cheap feed supplies, beef must be imported and Brazil is the main beneficiary of that trade. Like beef cattle, dairy cattle require space and more feed resources. Consequently, global dairy product exports have been g...
What You Need to Know Today: The G7 agreed to release 100 million barrels of crude oil and fuel reserves over four months, with a substantial diesel release front-loaded into the first 20 days. The announcement initially pushed crude oil lower on Friday, although it later recovered a portion o...
In a recent social media post, R-CALF unveiled its latest cattle market plan: “contracts that bind producers before establishing a base price, then tie that price to future negotiated cash transactions, should be prohibited.” That proposal aligns with recent legislation by Represent...
Key Takeaways: The recent pearl-clutching from parts of the beef industry regarding the loss of the daily Kansas fed cattle negotiated trade pricing report is overwrought and ignores the fact that the direction was readily apparent. The shift away from negotiated trade has been well docu...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.