It seems that with so few noteworthy items that move markets these days, we might as well try to generate a weather market. That sounds very hard to do on 25 March, but this is going to be a very interesting spring planting season unless there is an abrupt change in the weather patterns across the central and northern U.S. The National Weather Service’s latest long-term weather forecasts (see below), released last Thursday, don’t indicate a major pattern shift. Instead, they call for more of the same cool, damp conditions right through May, June and July. That would be a perfect setup if spring crops were planted in a timely fashion. Major flooding is occurring across the upper Missouri River system with record levels across Ne...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.