World Perspectives
feed-grains soy-oilseeds

What About Argentina?

Seemingly lost in all of the soybean market talk is anything relevant to Argentina. It has been in the background for a very long time for many reasons, nearly all related to actions by the Argentine government and the country's economic troubles.The soybean market has been obsessed with the volume of shipments from Brazil to the U.S. and China as well as the super tight U.S. supply situation. The short-term question is: can Brazil ship enough soybeans to the U.S. to prevent processors there from running dry until the new crop, expected to be a record, is harvested? The second concern is that China has been importing a record amount of soybeans in recent months despite all the incessant chatter about poor crush margins, cancellations, lette...

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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