The awaited reports on 2018 quarterly stocks and winter wheat acreage along with the January 2018 WASDE have come and gone. Given the broad spectrum of data presented, they have a bit of history in terms of generating market-moving surprises. On balance, though, last Friday’s release seemed to be about as unsurprising as such a wide array of data on a variety of subjects could be. This is not to say that the reports turned out to be exactly what the market expected. USDA’s estimated total winter wheat planted acreage was 32.6 million acres, lower than last year’s final number. While that was only 100,000 acres less, the trade’s average guess was more than 1 million acres below USDA’s estimate. In the wheat cla...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: USDA reports are delayed until Tuesday due to the federal holiday on Monday. Over the weekend, President Trump announced a ceasefire between Russia and Ukraine. Russia warmly welcomed and confirmed this ceasefire by conducting more strikes against Ukraine. Specific...
On Saturday, 10 October, at a campaign rally in Clarksville, Tennessee, President Trump said that the U.S. and Mexico would come to terms on a new trade deal, and he said Canada does not need to be part of the deal. Trump called the coming agreement with Mexico “great” but gave no d...
Key Takeaways: The United States has steadily lost global wheat export market share since the 1970s, falling from the world's leading exporter to a projected fifth place in 2026/27. The rapid expansion of Black Sea wheat exports, driven by improved productivity and export infrastructure, has r...