Asia has been adopting wheat as a food staple over many decades but the war In Ukraine has some worried about its supply reliability. Over the past dozen years, rice consumption has averaged a 0.86 percent annual increase while wheat consumption has been growing at twice that rate. Because climactic conditions in much of Asia are too hot and humid for wheat, imports of the commodity have grown by 54 percent over the same period. India has been expanding wheat production but then imposed an export embargo last May when its own domestic supply became worrisome. By diversifying the types of staples consumed, food security is enhanced since a production failure in one crop is offset by other available crops. However, Russia and Ukraine provide...
What You Need to Know Today: Commodities were mostly lower across the board today after yesterday’s Federal Reserve meeting hinted at a potential interest rate hike later in 2026. The dollar index reached its highest level in over a year, and a strong dollar makes U.S. agricultural expor...
Key Market Insights Geopolitical Limbo: Geopolitical risk remained a key driver across global commodity markets today. President Trump stated that the Iran memorandum of understanding is not yet final and warned that military action could resume if negotiations fail. Both sides continue w...
From WPI Consulting
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.