As noted yesterday, USDA estimates that the food category incurring the most inflation this year in the U.S. will be fresh vegetables. Part of the problem is the disconnect between encouraging consumption of this food group, and domestic production. About 40 percent of fresh vegetables are imported and they have experienced steady growth. The strong U.S. dollar may actually understate the volume growth of imported fresh vegetables. By contrast, domestic production of fresh vegetables is erratic. COVID adversely impacted labor and the supply chain but 2023 saw a bounce back in actual production. The House Agriculture Committee just completed markup of a new farm bill, which includes a title (Horticulture, Marketing and Regulatory Reform) co...
Accountability and a comprehensive approach to export programming
WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.
What You Need to Know Today: Day three of the Pro Farmer Crop Tour found corn yield potential below last year in both Illinois and western Iowa. Illinois corn yields averaged 184.2 bushels/acre, down from 199.6 bushels/acre last year and the 199.2 bushels/acre three-year average, while wester...
The USDA’s Foreign Agricultural Service (FAS) projects China’s chicken imports to drop by 33 percent this year and another 15 percent next year, as domestic production outpaces growing consumption and the country’s own exports surge. In its annual report on the Chinese poultry...
Key Takeaways: $13 billion in new U.S. dairy processing investment is moving across the sector, led by cheese ($3.2 billion), milk and cream ($2.9 billion), and yogurt and cultured dairy ($2.8 billion), with butter-powder capacity ($1.6 billion) and ice cream ($530 million) rounding out the bu...