World Perspectives
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White Commodities Focus

White commodities is an American euphemism for three crops, cotton, rise, and sugar, that are all white in color and each have statutory programs considered complex or unique. They are generally produced in the U.S. south, and their traits include: Cotton: A chemically intensive crop with the largest subsidy on an area basis, and with a mostly non-food use except for cottonseed oil. The more valuable Pima variety is grown in Arizona and California. Rice: A water intensive crop with methane emissions and strong competition from Asian varieties.  Sugar: A dubious nutrition profile that is subsidized by consumers via strict import limitations. India is the largest rice exporter, and its crop is down due to a late monsoon, and its suga...

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feed-grains soy-oilseeds wheat

CFTC COT Report Analysis

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From WPI Consulting

Accountability and a comprehensive approach to export programming

WPI’s team helped construct a strategic approach to develop, implement, and track promotional activities in 8 key regions across the globe for an agricultural export association. With continued progress measurement and strategic advisory services from WPI, the association has seen its ROI from investments in promotional programming increase by 44 percent over the past 5 years. Not only does this type of holistic approach to organizational strategy provide measurable results to track and analyze, it fosters top-down and bottom-up organizational accountability.

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