World Perspectives

Wishful Thinking; Better Buyers than Sellers; Siloed Market

Wishful Thinking The EU is developing a new trade policy intended to rapidly respond to “coercive measures” by third countries, such as Donald Trump’s steel and aluminum tariffs, or China’s recent squeeze on tiny Lithuania. The idea is that if foreign countries knew that Brussels could respond more quickly and harshly with its own punitive trade measures, it might prevent adverse actions by adversaries. Maybe. Europe counter-retaliated against Trump tariffs and that was anticipated. Making governance more responsive to fast-moving events is laudable but they must be overwhelmingly large, not comparable, to be preventative. That is why it will take collective western action to prevent Vladimir Putin from taking Ukrai...

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Illuminating the value of technical research

On behalf of a commodity producer organization, WPI evaluated the outputs from a project that featured a $5 million investment into technical research over multiple years. WPI’s team captured the results of this extensive effort and synthesized them for presentation to the organization’s governing board; among the findings uncovered and presented for the first time was the development of genomic traits proven, via rigorous testing, to provide crop yield advantages of 50 percent or more to U.S. farmers in times of drought. Capturing measurable results from long-term efforts can be challenging. Educating clients on the dynamics of success measurement when quantifiable results are not readily available requires deep client-consultant collaboration and an ability to consider both near- and long-term client aspirations with market/policy dynamics – attributes that WPI brings to every consulting engagement.

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